How do I write a blog for KBF?
The â€?Blog updatesâ€™ section is essentially the voice of The Knowledge Brokersâ€™ Forum (KBF), but also a place where KBF users can post blogs on key resources, events, news articles, videos, presentations and share case studies on/and related to knowledge brokering and intermediary work.
Here are a few tips on writing interesting and readable blog entries on KBF:
1) Keep content relevant to the role of knowledge brokers and intermediaries: when sharing an article, resource or event, please include a sentence on why it would be of interest and of relevance to knowledge brokering and intermediary work.
2) Keep the title short and to the point: The first thing your visitors will notice is your blog post title. The title should tell KBF users what the post is about and engage users enough to want to read more. Titles are limited to 70 characters so aim to make the title short!
3) Make the opening sentences count: As well as the title, the opening paragraph is the first and only text KBF users will see via email or on the blog newsfeed on the homepage. This should provide an introduction to what the post is about and again engage users enough to make them click on the link to read the full post.
4) Make it personal: Write about your opinions. People want to read what you think. Highlight anything you think is interesting, unusual or unexpected about what you are sharing.
5) Write with the reader in mind: Remember WIIFM? It's marketing jargon for What's In It For Me? That's what you should be keeping in mind. Remember your readers are knowledge brokers and intermediaries and peers that are interested in the role. They will read your post looking for what's in it for them.
6) Make it informal: The essence of a blog is that it is written in an informal and easy-to-read style. Its not an academic piece of work.
7) Write Less: Give the maximum amount of information with the least amount of words. Time is finite and people are infinitely busy. 250 words is enough
8) Include bullet point lists and sub headings: We all love lists, it structures the info in an easily digestible format. Use sub headings and make sentences and headlines short and to the point.
9) Use links but donâ€™t go crazy on links: links can be very helpful in directing your readers to more information.
10) Use Images and quotes: Images and quotes are a great way to break up a text heavy blog post.
11) Tag it appropriately: Tags on KBF are the main way users can navigate their way through blog posts, so think about what words KBF users may search under. Take a look at how posts have been tagged already and use those. Try to keep the number of tags you use to minimum especially if they are new ones.